what is it that makes for a good logo?

 

Although a logo can be an easy graphic designing the perfect one requires imagination and a strategy. A good logo should:

• Unique Enough to Stand Out
• Easily Recognizable
• Displayable Online & in Print
• Scalable & Effective, No Matter the Size
• Impactful, Whether Color or Black & White
• Simple & Easily Digestible
• Most Importantly: Representative of Your Organization & Brand

A powerful logo can serve multiple functions and communicates a variety of important messages to current and potential customers, including:

What You Do

A logo that is visually appealing should represent the work you do. An attractive but unimportant image serves no need and can be a waste of time. It's not enough to be attractive. Be prepared to be creative with it.

For instance: A computer company should not be restricted to using images of a real computer. Consider the different things your company does for customers. The company that connects clients to their systems as well as to one another. A logo that reflects this can be extremely effective.

Who You Are

Does your company seem serious and formal? Flexible and welcoming? Innovative and modern? Your logo needs to be as well! Your logo is the first visual impression that communicates what working for your business is like. Let's look back at our hypothetical computer company to give an illustration. The technology is always evolving, forward-thinking and ingenuous. This must be evident. The appearance of a design that is old-fashioned and outdated creates the impression that technology is outdated, which can be detrimental to business.

Your Brand Identity

As mentioned in the previous paragraph, your logo represents the core and essence of your business. consequently, the greatest thought and consideration must be paid to three important areas:

Color: A lot of research has been done on the psychology behind color. Be sure that the colors used in the logo (and branding) reflect the image that you wish to convey.

Typeface: Fonts used and the layout of your logo's texts are vital. Serif San-Serif fonts, for instance, convey different impressions. Furthermore there are numerous alternatives within both categories. Some companies incorporate text into their logos. All of these are important aspects to consider.

Style Do you have a logo with a 3D elements? Does it contain flat colors? Do you have the appearance of a gradient? The look of the images has a significant impact on the image your business portrays as well as the direction of other brand-related materials. The consistency of your brand is essential therefore, take this into consideration, also, when planning your entire strategy out.